Hotel Appointments

As a hotel supplies specialist, at Whitebox we always like to keep our finger on the pulse when it comes to issues effecting the hotel industry. A trend reported this weekend by Hotels.Com has interesting implications when it comes to distressed inventory for hotels.

With more than 3m users of the Hotels.Com mobile app, some stark differences in usage have come to light. While on the main website just 15% of users are searching for a hotel room on the same day, it seems that a whopping 70% of users of the app need a room that night.

Even the typical times of use are different. When compared to the website searches made between 7pm and 10pm are twice as common. It seems that users of hotel phone apps are waiting until the last minute to book. As confidence in travel bookings made on a mobile platform grows, this surely opens up an interesting new revenue stream for forward thinking hoteliers.

Voucher websites are another outlet favoured by some hoteliers for selling rooms at the last minute. Rather than focusing on out of town travellers, these last minute discounts are focused on locals with couples celebrating a special occasion being on interesting target group. Like the last minute bookings made on the app, long distance commuters are another group that are thought to be a good potential market for last minute bookings.

When it comes to people travelling a long distance for work, the current Christmas party season is only going to increase demand for last minute hotel rooms. Moving in to the winter, bad weather is another factor likely to influence the decision to avoid a commute home.

In similar news, Orbitz is expected to launch a ‘tonight only’ deals feature on their mobile site next week to take advantage of these late bookings.

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